Deploying Certificates to the Trusted Publishers Store for all users to access

I have deployed a certificate to this store as an administrator on a machine in to the Machine store, however if other non-admins logon they cannot see the certificate so they cannot trust a website the certficate is being used for.

I have followed these methods in the below guide:

• Certificate MMC snap-in, provided with Windows.
• CertMgr.exe command-line tool, provided with Windows.

Deploying Certificates to the Trusted Publishers Store
https://technet.microsoft.com/en-us/library/cc730989(v=ws.10).aspx

Can anyone help?

Thank You